Resolve. Connect. Measure.
The identity rail for African data.
IdentityRail links customer identifiers across organisations without moving raw data. Contributors keep their records. Buyers get one consistent, privacy-safe ID to measure and match against.
Launching in South Africa. Founding partner places are limited.
Africa is invisible to global identity graphs
Built for cookies and emails
Global graphs run on desktop cookies and email logins. Most South African consumers are mobile-first, prepaid and known by ID number and cellphone.
Data stuck in silos
Retailers, operators and lenders each hold part of the picture. None can share raw records, and POPIA says they shouldn't.
Measurement by guesswork
Advertisers can't tie spend to outcomes, and match rates on the big platforms stay stubbornly low.
Four steps from silo to rail
- 1
Hash at source
Identifiers are hashed inside the contributor's own environment before anything leaves.
- 2
Match in the clean room
Hashed records meet in a governed clean room. No party sees another's data.
- 3
Issue a Rail ID
Each resolved person gets a persistent pseudonymous Rail ID. It carries no name, number or address.
- 4
Activate and measure
Buyers query by Rail ID for matching, measurement and verification. Outputs are aggregated or pseudonymous, never identifiable.
Raw data never leaves the custodian. That is the design, not a setting.
Earn from identifiers you already hold
If you hold verified ID numbers, cellphone numbers or emails at scale, your data is the backbone of the rail. You keep ownership, you control what is used, and you can withdraw.
Become a founding contributor- Revenue share on every transaction your records help resolve
- Founding contributor equity on the table for anchor partners
- Use the rail for your own first-party activation at cost
- Consent and lawful-basis documentation done with you, per contributor, before a single record loads
One ID, many jobs
Media measurement
Tie campaign exposure to outcomes across channels.
Higher match rates
Lift audience match rates on the major ad platforms.
Identity and fraud checks
Confirm whether an ID number and cellphone have been seen together before.
Partnership sizing
Measure customer overlap with a prospective partner before you sign.
Credit and risk signals
A linking layer for alternative-data credit models.
Population research
Understand catchments and audiences without surveying them.
Compliance is the product
POPIA by design
We document lawful basis and consent per contributor.
Information Officer and regulator engagement
We assess prior authorisation before go-live.
Clean room isolation
Hashed records only, with no cross-party visibility.
Right to withdraw
Contributors can exit and their records are purged.